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Measures of success

Measures of success

Usually in February, we find out how successful the Christmas Programme has been. One measure of success is of course how much has been collected for our funds to support the charities and good causes.
Of course, because of Covid-19, Christmas 2020 was quite different from previous years. Nevertheless, video technology was used to reach out to our public. Thanks to the ingenuity and commitment of President Trish and Roger Green, a magical grotto was found for Father Christmas from where he could send out messages to individual children and their parents. The learning curve was steep with several technical innovations such as video presenting and recording plus an on-line booking system for families to book their appointments. Thanks to the work of Peter Waudby the system that has been commissioned can be used for future events.
Rather than missing out on seeing Father Christmas, children could be at home and “meet” him personally. The feedback from families has been so positive and – at times – very moving.
One Mum wrote back to say “Thank you so much for the Santa Zoom yesterday. You made my two little boys very happy. Many thanks for all of your hard work especially during this strange year to keep the magic alive!”
Another family took the trouble to send video of their little boy laughing with surprise and delight as he watched and heard for the first time Father Christmas’ special message just to him.
Another way in which Father Christmas reached out was a special message to all the children at Sitwell Infant School. Most years, Father Christmas visits the children at the school but this year he sent a message just to them in their classrooms. Kirsty Peart, the Headteacher, told us ““We are so grateful for the video - it was amazing and the children loved it! It gave us all a lovely end to the term!”. She was delighted to know how the funds we had collected would be used for our charities and good causes.
Not surprisingly despite all the energy spent on new and innovative ways, the amount collected is lower than in previous years BUT (and that’s a big fat but), the secret’s out – it’s not just about money! Measuring how much money has been collected is not easy but it is achievable and allows us to see where and when we raise funds. Quantifying fun, however, is much more problematic.
So let’s think about two challenges:
How can we measure “fun” for us and for our public?
Is there an effective way of re-wording the worn cliché “putting the fun in funding”?
The problem with using a cliché is that what you are trying to convey becomes too diluted so wouldn’t it be good if we could come up with something stronger?

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